Making New Vibes with Old feels.
In order to promote the new products of record players and vinyls in our store, Indigo, we created a small space within the store, The Music Shoppe. Inspired by the atmosphere of old bookstores and record stores from the 80s and early 90s, we wanted to spread and promote the vinyl culture. Bringing nostalgia to the older generation while introducing hidden gems to the younger crowd, we curated a timeless treasure trove of records. Encouraging new memories with old sounds all while reflecting the aesthetics and spirits of music from that era. .
With a curated selection of vinyls we want our customers to make new memories with old feels. Grandparents and new parents can share their love of vinyl and the memories that came with owning one with the younger generation. Analog is such a special sound that people still appreciate to this day .
Deliverables
Promotional Design
Social Media
Prop Design
Visual Merchandising
Music is a universal language in modern communications. We curated records for every generation.