The Macallan Distillery wanted to release a new whisky for this coming New Year's and to tie it to the holidays and the rich history of where The Macallan comes from I created a limited edition whisky called Auld Lang Syne in reference to the song by a very famous Scottish poet, Robert Burns.
Deliverables
Label
Promotional Poster
Social Media
Merch
The Macallan logo has unique typography as each lettering has been individually designed. The article “The” is made in a graceful font that mimics a handwritten one. The company name consists of high-contrast bold letters with long serifs. And the phrases “EST. 1824” and “HIGHLAND SINGLE MALT SCOTCH WHISKY” are written in Antiqua, which are smooth and round in reference to the whisky itself.
The secondary logo for the limited edition blend, Auld Lang Syne, has a feather in homage of the famous poet Robert Burns. Three different variations were made in different colors but the all dark brown is used throughout the campaign. The feather can be used as a stand-alone for packaging or as a pattern.
